09/08 Publicize Your Book with Caitlin Rother
Work in progress or finished manuscript–Caitlin Rother talks exposure for your book!
If you are close to finishing a book, have a book in production, or even have a book that’s out but not selling well, New York Times bestselling author Caitlin Rother can help you boost your marketing and promotional skills with tips on how to build your platform and draw more attention to you and your book. Today’s marketplace is crowded and conditions are tough: mainstream publishing is struggling, brick and mortar bookstores are closing, professional book critics are being replaced by citizen reviewers and bloggers, and self-publishing is on the rise. Most authors are expected to do most if not all of their own publicity these days, and even if a publisher assigns you a publicist, you are still better off to supplement those efforts (or you will wish you had). Rother, a former investigative newspaper reporter of 19 years who has written or co-authored nine books for publishers including HarperCollins, Simon & Schuster, Wiley/Jossey-Bass and Kensington, and also launched the San Diego Writing Women blog (sandiegowritingwomen.blogspot.com), has been navigating these changing waters for nearly a decade. She will share her knowledge, proven methods and experiences during this four-hour course.
New York Times bestselling author Caitlin Rother has written or co-authored nine books, ranging from true crime to memoir and crime fiction. The Los Angeles Times described her controversial Lost Girls, as “a deeply reported, dispassionately written attempt to determine what created that monster and predator [John Gardner]. It is a cautionary tale and a horror story, done superbly by a writer who knows how to burrow into a complex case without becoming captive to her sources.” Lost Girls was voted #4 in the top 10 true crime books for 2012, and two of her other books were selected in the top 10 for 2011. Her ninth book, I’ll Take Care of You, will be released by Kensington/Pinnacle in January 2014. Rother, a Pulitzer Prize nominee, worked as an investigative reporter at daily newspapers for nineteen years before deciding to write books full-time. Her work has also been published in Cosmopolitan, the Los Angeles Times, The San Diego Union-Tribune, the Chicago Tribune, The Washington Post, The Boston Globe, The Huffington Post and The Daily Beast. Rother has appeared as a crime expert on Nancy Grace, the Jay Thomas Show, Investigation Discovery, E!, the Oxygen Network, Greta Van Susteren’s On the Record, XM Radio, America at Night and various PBS radio and TV affiliates. For more information, please visit her website, http://caitlinrother.com.
PLEASE NOTE: It is best to register early to help our instructors prepare and ensure the class does not get cancelled or shifted to another date and time. We evaluate registration numbers between 7 and 3 days before a class start to decide about whether to keep or reschedule it. By registering 7 days or more in advance, you help us help our participants and instructors in many ways.