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11/04 Press Release Writing 3.0: Writing for Journalists and the Web with Phoebe Chongchua

Date: Monday, November 4, 2013 Time: 6pm to 9pm Number of sessions: 1 -- One day class! Members: $45 Nonmembers: $54 Location: The NEW Ink Spot, NTC at Liberty Station, 2730 Historic Decatur Rd., Barracks 16, Suite 202, San Diego, CA 92106

“This just in…!” Ever dream of being on the News?

For most people, getting their company’s product or service mentioned on the news will be a very long shot. Not
because the concept you’re pitching isn’t solid, but, rather, the way the story is told isn’t attractive to the news media.
In Press Release Writing 3.0: Writing for Journalists and the Web, Phoebe Chongchua gives you a look inside the journalist’s mind. Whether you’re a beginner or expert writer, this course can help you craft press releases that get attention. We’ll explore the importance of creating a newsworthy hook. Which style of press release writing to use and why. What to include in a press release. How to make press releases influence journalists to want to tell your story. Plus why you must write with the Internet in mind. Bring your laptop and let’s write a story that matters!


PhoebeChongchua_Headshot (2)Phoebe is a veteran San Diego TV Newscaster, a TV Host, author, speaker and founder of two online video magazines: and She is also the president of Live Fit Films, a brand journalism agency that specializes in video production & news-style storytelling, public relations, social media, media coaching, marketing solutions, and Website development.

Phoebe’s extensive experience in broadcast news and her company enables her to help businesses and non-profit organizations learn to tell their meaningful stories through a unique brand-journalism style. It’s the storytelling that intrigues consumers to want to learn more about a product, service, and company. Crafting stories that matter is what makes them appealing and shareable in social media networks.

Her books include: “No Worries! Five Steps To Peace, Even in Chaos” and “5 Steps To
Freedom: How To Cut Your Dependency On Institutions And Escape Financial Slavery.” She’s also a featured contributor, named one of the top 100 experts in “TRUMP: The Best Real Estate Advice I Ever Received” and in “The Complete Idiot’s Guide To Buying Foreclosures.” She is a regular columnist contributor to sites on the web.

Phoebe and her company are working on a documentary with the working title, “In
Motion: The Movement. The Journey. The Dream.” The film sets out to answer three
questions: what is the healthiest diet and lifestyle, what fuels the human spirit, and how
does collaboration keep us in motion on our journey to fulfilling our dreams. We’ll also
follow the efforts of The Plant-Based Challenge which aims to get one million people
following The Plant-Based Lifestyle. Learn more at