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2017-07/20 Define Your Target Audience with Penn Wallace

Date: canceled Time:  Number of sessions: One Day Class Members: $23 Nonmembers: $27 Location: San Diego Writers, Ink, ARTS DISTRICT Liberty Station, 2730 Historic Decatur Road, Barracks 16, 2nd Floor Above Women's Museum, San Diego, CA 92106

Step #1 of the Marketing Pyramid is knowing who you are writing for. What are their likes and dislikes? What books are they reading now? What do they want to see in your genre?

This course will investigate the process of defining your target audience, then testing to see if you are hitting it. You will learn how to determine the demographics of your readers and make hard decisions on whether you are writing to the right audience or not.


Penn Wallace is offering 4 classes at SDWI.  

SAVE BY REGISTERING FOR 3 of 4 classes at once.  USE THIS LINK TO SAVE 12%



Pendelton C. Wallace is the author of Blue Water & Me, Tall Tales of Adventures With My Father; and Christmas Inc., and is currently writing a thriller series starring Ted Higuera, a young Latino computer security analyst.  In the latest book in the series, Bikini Baristas, a missing coffee stand owner disappears in the desert and leads Ted and his friends on a merry quest.

PLEASE NOTE: It is best to register at least a week before the start of a class to help our instructors prepare and ensure that a class does not get cancelled or rescheduled.