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2017-07/27 Build Your Author Brand with Penn Wallace

Date: July 27, 2017 Time: 6:30pm to 8pm Number of sessions: One Day Class Members: $23 Nonmembers: $27 Location: San Diego Writers, Ink, ARTS DISTRICT Liberty Station, 2730 Historic Decatur Road, Barracks 16, 2nd Floor Above Women's Museum, San Diego, CA 92106

You as an author need to build your brand. When you published your first work, you became a celebrity. Now learn how to manage that celebrity to effectively drive book sales.

Who is the persona that you want to sell to your audience? Your author self may be different that your real self. Learn how to distinguish the two and how to build on your findings.

This class will discuss social media postings, web site content, book readings and personal appearances.


Penn Wallace is offering 4 classes at SDWI.  

SAVE BY REGISTERING FOR 3 of 4 classes at once.  USE THIS LINK TO SAVE 12%



Pendelton C. Wallace is the author of Blue Water & Me, Tall Tales of Adventures With My Father; and Christmas Inc., and is currently writing a thriller series starring Ted Higuera, a young Latino computer security analyst.  In the latest book in the series, Bikini Baristas, a missing coffee stand owner disappears in the desert and leads Ted and his friends on a merry quest.

PLEASE NOTE: It is best to register at least a week before the start of a class to help our instructors prepare and ensure that a class does not get cancelled or rescheduled.