Sign up for a Certificate in Novel Writing: Save Money on Classes!

2018-01/27 Marketing Secrets with Mark O’Bannon

Date: Saturday, January 27, 2018 Time: 10am to 1pm Number of sessions: One Day Class! Members: $45 Nonmembers: $54 Location: San Diego Writers, Ink, Arts District Liberty Station, 2730 Historic Decatur Road, #202-204, Barracks 16, 2nd Floor Above Women's Museum, San Diego, CA 92106

How to create a buying frenzy. What every author ought to know about writing and marketing. Some plain talk about a simple business that often sounds complicated.

In this class you will learn:

  • How to build a list of fans who will become lifelong fans of your work
  • How to find people who will buy your stories
  • The most powerful marketing strategy ever devised
  • How to turn an average story into a great story
  • Advanced techniques used by writers J.K. Rowling, J.J. Abrams & Vince Gilligan
  • How to setup a website
  • How to create content to attract visitors
  • How to create an opt-in form linked to a list management company
  • How to entice visitors to join your list
  • How to build a relationship with your fans
  • How to run social media campaigns
  • How to create a press kit
  • How to automate the process


Mark O'Bannon

Mark O’Bannon is an American novelist and game designer best known as the author of the fantasy series, “Shadows and Dreams.” O’Bannon has studied writing and marketing techniques extensively, and has read over 200 books on the subjects. O’Bannon has been conducting workshops, seminars and panels for authors on writing and marketing since 2007.  O’Bannon is an advocate of Self-Publishing and teaches workshops to aspiring authors on how to publish, market and promote their work. O’Bannon is the CEO of Shadowstar Games, which publishes the Interactive Storytelling Game (a Pen & Paper Role Playing Game), “Fantasy Imperium.”  Born in San Diego, California, O’Bannon is the grandson of the famous aviation pioneer, Reuben H. Fleet (who acquired the Wright Brother’s airplane company Dayton-Wright along with Gallaudet Aircraft and formed Consolidated Aircraft, the makers of the famous B-24 Liberator bombers and the PBY Catalina flying boats from WWII).


PLEASE NOTE: It is best to register at least a week before the start of a class to help our instructors prepare and ensure that a class does not get cancelled or rescheduled.