Fall for Writing Conference, Oct 15-16: Sign Up Now

Chantal Gordon teaches Fashion and Style Writing

Date: May 7 Time: 10am to 1pm Number of sessions: 1-ONE DAY CLASS! Members: $55 Nonmembers: $64 Location: The Inkspot, 710 13th St, Ste 210, San Diego, CA 92101

Exciting New Class!

Today it seems like anyone can be called a fashion writer or fashion blogger, but what does it mean to truly be a style journalist? There’s more to it than just describing garments and trends (which isn’t as easy as it sounds); it’s about asking the right questions — of designers, of consumers, of editors, of oneself.

This workshop will teach you the right questions to ask, the wrong words to use (“chic”: sparingly; “fashionista”: never), how to spot and evaluate trends, where to find emerging designers, how to pitch editors, and the resources to use in building a solid background in fashion journalism. Here, you’ll learn the essentials of informed, sophisticated fashion writing that stands out from the noise.

Participants will also have the opportunity to ask specific questions about fashion writing and blogging, and about the fashion industry. Please bring ideas for a brief, style-related pitch (e.g. a designer profile or a meditation on a trend) as well as a piece of fashion-themed writing you’ll be up for sharing.

During the workshop, you’ll also put your new fashion-reporting skills to use; writing exercises will range from boutique spotlights to dashing off a fun, snappy piece about a classmate’s personal style.

Chantal Gordon is the San Diego style and shopping editor for NBC Universal’s national lifestyle site, TheFeast.com. She got her start as Vogue’s West Coast Assistant, planning photo shoots (including one of the first-ever stories about Rodarte), assisting Andre Leon Talley during the Oscars, and scouting rising-star designers. She’s the former associate editor for Riviera magazine in San Diego — where she covered local and national trends, boutiques, and designers — and has written for Nylon, WWD, Teen Vogue, and C.