| | Writing for the Web
Writing for the Web means targeting two audiences – people and Google. With people, you are writing for audiences with limited time. With Google, you are writing for search engine rankings.
In this class, we’ll look at how to:
• Adapt your existing writing skills for Web audiences
• Write so your online audiences want to keep coming back
• Write for Google, so your copy is found by as wide an audience as possible.
• Use photos and video to enhance your search engine rankings
• Use social media, such at Twitter and LinkedIn, to market your work
This is a hands-on workshop. We will examine successful Web sites, write copy and critique your Web work.
Our goal is for you to feel more confident and excited about writing online.
 Helen Kaiao Chang is the business editor at San Diego News Network, SDNN.com. Her work has appeared in MSNBC.com, Fodors.com, Time, BusinessWeek, Plenty and many other publications. One of her stories for SDNN.com was so popular it crashed the system. Another story, for joeconsumer.com, hit Digg within 12 hours. Helen may be reached at www.oceancloudmedia.com.
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