Randy Clemens teaches A Great Recipe for Writing Great Recipes
This class is designed for any level writing and perfect for non-profit organizations, churches, schools, and clubs who are interested in putting together a fund-raising cookbook!
All too often, perfectly capable people chicken out when faced with what seems like a most daunting task: COOKING! They might fear failure or simply claim, “Oh, I don’t know how.” It was the late, great astrophysicist Carl Sagan who once said, “If you wish to make apple pie from scratch, you must first invent the universe.” But frankly, I think we just need a damn good recipe.
Luckily, there’s no shortage of brave souls who refuse to be enslaved by culinary ignorance. Those who seek inspiration in a fennel bulb, gain confidence with a spatula, and achieve enlightenment whilst kneading brioche. But they can’t get through it alone! They need a knowledgeable friend to lead the way. To guide them. And more importantly, to inspire them to cook and experiment on their own. To offer technique and instruction that channels their passion. To put method to what may seem like madness to them.
Do you have an idea stewing in your brain for a cookbook or a food blog, but you aren’t sure of where to get started? You might simply claim, “Oh, I can’t write recipes.” However, food writing is well within anyone’s reach who truly commits to pursuing it. You needn’t anything but your own passion, sprinkled with a bit of practice and a few tips from this knowledgeable friend, who wants nothing more than to help. To lead the way. To guide you. And more importantly, to inspire you to finally get your recipes in the hands of those who need them most.
We’ll cover all the basics behind the technical aspects of developing and perfecting recipes, while also exploring the creative side with writing exercises that will help craft personal backstories and anecdotes to better engage, and connect with, your readers. We’ll of course save plenty of time for Q&A, and can continue the chat afterward for a bit at nearby Mission Brewery… because why the hell not?
Randy Clemens is the author of The Sriracha Cookbook and a forthcoming sequel, as well as co-author of The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance. A graduate of the California School of Culinary Arts, Randy has also written for numerous food publications including Gourmet, Saveur, Win